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Trade Shows in the 21st Century - The Role of Events in Structuring Careers and Professions (Hardcover)
Loot Price: R3,031
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Trade Shows in the 21st Century - The Role of Events in Structuring Careers and Professions (Hardcover)
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Why do professionals keep attending face-to-face industry
gatherings when digitization offers cheap, fast and time-saving
technological solutions for professional interactions? This book
sets out to explain such a phenomenon by analysing the reasons why
professionals go to professional events, the role of events on
individual careers and the way events can be instrumental in
structuring emerging professions and (re)affirming stable, shared
professional identities. Showcasing original research on the role
of events in the structuration of careers and professions, this
book focuses on professional events as a lens to analyse the
transformations of professional worlds. It highlights the
explanatory effect of career stage on event participation and use
and the way events craft sociability to strengthen professions and
careers. Different economic sectors are explored including new
business lines, such as transmedia, Fab Labs and TV show and
globalizing sectors, such as, business representation, fine dining
and international trade exhibitions. Mature economic sectors such
as craft fairs, film festivals and the events sector itself are
also analysed. Providing an empirical and multidisciplinary
approach to professional events and a diversity of case studies,
this book will be an ideal read for sociologists interested in
business, human resources and organization.
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