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Books > Business & Economics > Business & management > Sales & marketing

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Luxury Fashion Branding - Trends, Tactics, Techniques (Hardcover) Loot Price: R2,101
Discovery Miles 21 010
Repayment Terms: R197 pm x 12*
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Luxury Fashion Branding - Trends, Tactics, Techniques (Hardcover)

U Okonkwo

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Loot Price R2,101 Discovery Miles 21 010 | Repayment Terms: R197 pm x 12*

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This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: May 2007
First published: 2007
Authors: U Okonkwo
Dimensions: 240 x 160 x 25mm (L x W x T)
Format: Hardcover
Pages: 332
ISBN-13: 978-0-230-52167-4
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-230-52167-3
Barcode: 9780230521674

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