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Books > Reference & Interdisciplinary > Interdisciplinary studies > Area / regional studies
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Music and Messaging in the African Political Arena (Paperback)
Loot Price: R3,936
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Music and Messaging in the African Political Arena (Paperback)
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Political campaigning affects numerous realms under the
communication umbrella with each channel seeking to influence as
many individuals as possible. In higher education, there is a
growing scholarly interest in communication issues and subjects,
especially on the role of music, in the political arena. Music and
Messaging in the African Political Arena provides innovative
insights into providing music and songs as an integral part of
sending political messages to a broader spectrum of audiences,
especially during political campaigns. The content within this
publication covers such topics as framing theory, national
identity, and ethnic politics, and is designed for politicians,
campaign managers, political communication scholars, researchers,
and students.
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