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Pr-Beratung - Theoretische Konzepte Und Empirische Befunde (German, Paperback, 2010 ed.) Loot Price: R1,216
Discovery Miles 12 160
Repayment Terms: R114 pm x 12*
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Pr-Beratung - Theoretische Konzepte Und Empirische Befunde (German, Paperback, 2010 ed.): Ulrike Roettger, Sarah Zielmann

Pr-Beratung - Theoretische Konzepte Und Empirische Befunde (German, Paperback, 2010 ed.)

Ulrike Roettger, Sarah Zielmann

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Loot Price R1,216 Discovery Miles 12 160 | Repayment Terms: R114 pm x 12*

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Systematisches Wissen uber die Strukturen und Prozesse der PR-Beratung liegt aus der kommunikationswissenschaftlichen Forschung bislang nicht vor. Der Band setzt an dieser Wissenslucke an. Er umfasst unterschiedliche theoretische Erorterungen sowie erste Bausteine einer eigenen Theorie der PR-Beratung. Auf Basis empirischer Studien werden verschiedene Facetten der Beratungspraxis und der Beratungsbranche diskutiert: Erfolgskriterien von PR-Agenturen und Kunden werden ebenso beleuchtet wie das Wissensmanagement in PR-Agenturen, Typen von PR-Dienstleistern in der Politik, Genderaspekte in der PR-Beratung sowie die Rolle von Vertrauen in der Zusammenarbeit zwischen Beratern und Klienten."

General

Imprint: VS Verlag fur Sozialwissenschaften
Country of origin: Germany
Release date: October 2009
First published: October 2009
Editors: Ulrike Roettger • Sarah Zielmann
Dimensions: 244 x 170 x 13mm (L x W x T)
Format: Paperback - Trade
Pages: 237
Edition: 2010 ed.
ISBN-13: 978-3-531-16955-2
Languages: German
Subtitles: German
Categories: Books > Reference & Interdisciplinary > Communication studies > General
Books > Social sciences > Politics & government > Political science & theory
LSN: 3-531-16955-6
Barcode: 9783531169552

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