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Media Management Matters - Challenges and Opportunities for Bridging Theory and Practice (Paperback) Loot Price: R1,198
Discovery Miles 11 980
Media Management Matters - Challenges and Opportunities for Bridging Theory and Practice (Paperback): Ulrike Rohn, Tom Evens

Media Management Matters - Challenges and Opportunities for Bridging Theory and Practice (Paperback)

Ulrike Rohn, Tom Evens

Series: Media Management and Economics Series

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Loot Price R1,198 Discovery Miles 11 980 | Repayment Terms: R112 pm x 12*

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This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers and the media industry. In addition to advancing the scholarly discipline, it also questions, investigates and discusses the practical value of the research undertaken, showing how media management research can provide actionable, practice-relevant knowledge to decision makers throughout the media industry. The volume is broken into two parts: a section reflecting on the need for collaboration between research and practice, and a section overviewing specific projects that aim to deliver administrative value to stakeholders. The international research projects presented here span topics such as digital transformation, business models in news and digital journalism, media entrepreneurship and start-ups, ad-blocking, location-based services, audiovisual consumption preferences, the sustainability of small television markets, co-located and clustered industries and digital privacy. Incorporating under-used methodological approaches, such as action research and ethnography, Media Management Matters brings suggestions for how scholarship might be promoted outside academia. Simply put, this book aims to demonstrate why media management matters. Featuring an international roster of contributors, this collection is essential reading for scholars and practitioners of media management, business and policy.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Media Management and Economics Series
Release date: March 2020
First published: 2020
Editors: Ulrike Rohn • Tom Evens
Dimensions: 229 x 152mm (L x W)
Format: Paperback
Pages: 266
ISBN-13: 978-0-367-21100-4
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
LSN: 0-367-21100-9
Barcode: 9780367211004

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