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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Media Management Matters - Challenges and Opportunities for Bridging Theory and Practice (Paperback)
Loot Price: R1,126
Discovery Miles 11 260
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Media Management Matters - Challenges and Opportunities for Bridging Theory and Practice (Paperback)
Series: Media Management and Economics Series
Expected to ship within 12 - 17 working days
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This edited volume explores media management as engaged
scholarship, building a bridge between theory and practice and
discussing research collaboration between academia, policymakers
and the media industry. In addition to advancing the scholarly
discipline, it also questions, investigates and discusses the
practical value of the research undertaken, showing how media
management research can provide actionable, practice-relevant
knowledge to decision makers throughout the media industry. The
volume is broken into two parts: a section reflecting on the need
for collaboration between research and practice, and a section
overviewing specific projects that aim to deliver administrative
value to stakeholders. The international research projects
presented here span topics such as digital transformation, business
models in news and digital journalism, media entrepreneurship and
start-ups, ad-blocking, location-based services, audiovisual
consumption preferences, the sustainability of small television
markets, co-located and clustered industries and digital privacy.
Incorporating under-used methodological approaches, such as action
research and ethnography, Media Management Matters brings
suggestions for how scholarship might be promoted outside academia.
Simply put, this book aims to demonstrate why media management
matters. Featuring an international roster of contributors, this
collection is essential reading for scholars and practitioners of
media management, business and policy.
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