Winning in Asia, European Style - Market and Nonmarket Strategies for Success (Hardcover)

Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Although Japanese and American firms have invested heavily in those economies, European firms are poised to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. Here, original essays focus on the market and non-market strategies employed by European firms to boost their share of the Asian market and to rally European governments and the European Union in support of their initiatives. In addition to a novel theoretical framework to analyze strategy, three chapters focus on investment trends in Asia, lobbying in Asia, and the EU. The book also includes original case studies of the air transport, automobile, software, and finance sectors.

General

Imprint:	Palgrave Macmillan
Country of origin:	United States
Release date:	October 2001
First published:	2001
Authors:	V. Aggarwal
Dimensions:	216 x 140 x 25mm (L x W x T)
Format:	Hardcover
Pages:	290
ISBN-13:	978-0-312-23913-8
Categories:	Books > Business & Economics > Economics > Development economics Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Economics > International economics > International finance Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Promotions
LSN:	0-312-23913-0
Barcode:	9780312239138

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