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Books > Health, Home & Family > Self-help & practical interests > Advice on careers & achieving success
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Words That Work - Communicate Your Purpose, Your Profits and Your Performance (Hardcover)
Loot Price: R1,997
Discovery Miles 19 970
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Words That Work - Communicate Your Purpose, Your Profits and Your Performance (Hardcover)
Expected to ship within 18 - 22 working days
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Challenge the 'business as usual' rhetoric and create a stronger
narrative in today's purpose-driven society with Words That Work.
When a Broadway or West End show opens on its first night, everyone
knows their lines. When it's time for the Super Bowl, the Olympics
or World Cup, the athletes have prepared with precision. Yet in
board rooms, company away days and conferences around the world,
repeatedly leaders are starting off badly when millions in revenue
are at stake. The most successful executives know that they need to
invest their time in preparing in a thoughtful and intentional way
to continuously improve their knowledge and communication skills so
that they can effectively lead their organizations. Words That Work
will help leaders benefit from the strategies, language and tools
of CEOs who know how to speak the right language at the right time.
But Words That Work does more than that. It calls on leaders to
challenge the 'usual' business conversations. Val Wright turns a
number of familiar communication approaches on their head, and
shows the reader how to question, contest and change traditional
language skilfully and persuasively.
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