Most existing research methodologies texts take a more general
approach or are edited books of previously published articles or
chapters written by different authors. This book, written by a
business management scholar, covers the fundamentals of business
management research and its methodologies in a seamless, unified
manner. The book offers up-date methodologies and accessible
explanations of the research process. It starts with advances in
business management research methodology and gives a thorough
overview on the different levels of analysis in the field. It
builds upon the knowledge by examining both qualitative and
quantitative research methodologies in the context of business
management. It also goes over the use of machine learning and other
technological advances like AI in research and data collection, as
well as how the United Nations sustainable development goals are
being considered by researchers. This book will help business
management students and junior researchers quickly build an
essential base of knowledge and gain a strategic advantage in
publishing and reviewing business related research.
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