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Sport Entrepreneurship - An economic, social and sustainability perspective (Hardcover) Loot Price: R2,987
Discovery Miles 29 870
Sport Entrepreneurship - An economic, social and sustainability perspective (Hardcover): Vanessa Ratten

Sport Entrepreneurship - An economic, social and sustainability perspective (Hardcover)

Vanessa Ratten

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Loot Price R2,987 Discovery Miles 29 870 | Repayment Terms: R280 pm x 12*

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This book is the first of its kind to focus on the role of economics, social issues and sustainability in terms of sport entrepreneurship, thereby paving the way for both a monetary and social perspective of the subject. Ratten focuses on sport entrepreneurship from multiple levels of analysis including the athlete, manager, fan and company viewpoint, enabling a holistic understanding of how sport entrepreneurship emerges in society and the role it plays in the knowledge economy. Sport Entrepreneurship: An Economic, Social and Sustainability Perspective is fundamentally about innovation, competitiveness and futuristic thinking. This exciting work focuses on how digital technology is driving transformations in the sport industry, enabling readers to understand the shift in sport towards integrating more entrepreneurial activity. Also examined is the role of the knowledge economy in facilitating the shift from a product orientated to more service and technology oriented sport ecosystem. This edited collection enables a change in the way sport entrepreneurship is currently conceived and looks at how it can migrate towards economic, social and sustainability.

General

Imprint: Emerald Publishing Limited
Country of origin: United Kingdom
Release date: August 2020
First published: 2020
Editors: Vanessa Ratten
Dimensions: 229 x 152 x 18mm (L x W x T)
Format: Hardcover
Pages: 192
ISBN-13: 978-1-83982-837-9
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries
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LSN: 1-83982-837-4
Barcode: 9781839828379

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