Cities and regions around the world increasingly capitalize on a
series of events aimed at optimizing their reach and outcomes. How
then can a series of different events be developed and harnessed?
What are the conditions and the means by which synergies and
collaboration among different events and their stakeholders can be
fostered? This book for the first time explores how managers and
host communities can synergize sport, cultural and other planned
events in a portfolio in order to attain, magnify and sustain their
outcomes. The incorporation of different events into a portfolio
requires an integrative way of viewing the different community
purposes that they serve in unison. This book elaborates on this
holistic approach by developing an integrative theoretical
framework for conceptualizing event portfolios, and examining their
challenges and prospects as well as potential as tools for
sustainable development. It therefore presents the foundations of
event portfolio planning, the patterns of inter-organizational
relationships within collaborative events networks that foster the
conditions for community capacity-building and the requirements for
the design and development of event portfolios. Topics are
considered from varying perspectives and examples of emerging event
portfolios from a range of geographical regions are integrated
throughout. Uniquely providing a holistic framework for planning
and managing a series of events this is essential reading for all
those interested in Events Policy, Planning and Management.
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