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Research on Islamic Business Concepts - Proceedings of the 12th Global Islamic Marketing Conference, December 2021 (Hardcover, 1st ed. 2023) Loot Price: R5,274
Discovery Miles 52 740
Repayment Terms: R494 pm x 12*
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Research on Islamic Business Concepts - Proceedings of the 12th Global Islamic Marketing Conference, December 2021 (Hardcover,...

Research on Islamic Business Concepts - Proceedings of the 12th Global Islamic Marketing Conference, December 2021 (Hardcover, 1st ed. 2023)

Veland Ramadani, Baker Ahmad Alserhan, Leo Paul Dana, Jusuf Zeqiri, Hasan Terzi, Mehmet Bayirli

Series: Springer Proceedings in Business and Economics

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Loot Price R5,274 Discovery Miles 52 740 | Repayment Terms: R494 pm x 12*

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This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overview of research and insights into Islamic business practices in general and Islamic marketing strategies in particular. Papers include topics such as understanding Muslim consumer behavior, services marketing, implications and implementation of Halal business practices, social media marketing, ecommerce strategies, and overall business strategy. This book is helpful for researchers interested in the specialties of the topic and also for business consultants who wish to have an in-depth understanding of doing business in Islam-oriented regions.

General

Imprint: Springer International Publishing AG
Country of origin: Switzerland
Series: Springer Proceedings in Business and Economics
Release date: 2023
First published: 2023
Editors: Veland Ramadani • Baker Ahmad Alserhan • Leo Paul Dana • Jusuf Zeqiri • Hasan Terzi • Mehmet Bayirli
Dimensions: 235 x 155mm (L x W)
Format: Hardcover
Pages: 274
Edition: 1st ed. 2023
ISBN-13: 978-3-03-118662-2
Categories: Books > Business & Economics > Business & management > Business ethics
Books > Humanities > Religion & beliefs > Non-Christian religions > Islam
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Religion & Spirituality > Non-Christian religions > Islam
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LSN: 3-03-118662-1
Barcode: 9783031186622

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