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Books > Business & Economics > Business & management > International business
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Multilatinas - Strategies for Internationalisation (Paperback)
Loot Price: R1,210
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Multilatinas - Strategies for Internationalisation (Paperback)
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The challenges faced by Latin American multinational companies, or
multilatinas, often require unique strategies tailored to a
demanding global environment. This book studies the strategies of
internationalism exercised by large multilatinas, offering the
first systematic, quantitative effort to examine the pattern of
their international investments within the context of their
competitive position in the domestic market. Multilatinas uncovers
common strategies among sixty-two multilatinas from six countries,
and emphasizes the unique challenges they face, as well as the
diversity of their organizational resources. It also brings the
institutional environment of Latin American countries to the fore,
assessing its role as an essential component in understanding
internationalization decisions. Finally, the book studies the role
of non-market organizational resources such as bribes, negotiations
and favours in business strategies. Multilatinas is an invaluable
read for students, scholars, practitioners and executives studying
Latin America's place in international business.
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