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Voices of Supporters - Populist parties, social media and the 2019 European elections
Loot Price: R2,800
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Voices of Supporters - Populist parties, social media and the 2019 European elections
Series: Discourse Approaches to Politics, Society and Culture, 101
Expected to ship within 9 - 17 working days
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This book addresses an under-researched area within populism
studies: the discourse of supporters of populist parties. Taking
the 2019 European elections as their case study, the authors
analyse how supporters in eleven different countries construct
identities and voting motivations on social media. The individual
chapters comprise a range of methods to investigate data from
different social media platforms, defining populism as a political
strategy and/or practice, realised in discourse, that is based on a
dichotomy between “the people”, who are unified by their will,
and an out-group whose actions are not in the interest of the
people, with a leader safeguarding the interests of the people
against the out-group. The book identifies what motivates people to
vote for populist parties, what role national identities and values
play in those motivations, and how the social media postings of
populist parties are recontextualised in supporters’ comments to
serve as a voting motivation.
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