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Books > Social sciences > Education > Organization & management of education

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Strategic Communications for School Leaders (Hardcover, New) Loot Price: R3,290
Discovery Miles 32 900
Strategic Communications for School Leaders (Hardcover, New): Vicki Gunther, James McGowan, Kate Donegan

Strategic Communications for School Leaders (Hardcover, New)

Vicki Gunther, James McGowan, Kate Donegan

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Loot Price R3,290 Discovery Miles 32 900 | Repayment Terms: R308 pm x 12*

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Gunther, McGowan and Donegan draw on their own experiences and those of others in the field, to explain the importance of communication in school leadership. In focusing on the communication process why it's critical for schools, and how it can be executed well they make the case that communication must be a primary emphasis for leaders, not an afterthought. In Strategic Communications for School Leaders, the authors provide the insights and skills necessary for understanding the role of communication in educational leadership. They also lay the foundation for helping leaders-and those that aspire to be-create and execute communication plans that help to win the trust of an increasingly skeptical public and provide a means to advocate for schools' appropriate share of scarce resources. Topics addressed in the book include the following: understanding the audiences and their information channels; aligning the school leaders' messages with their educational goals and values; telling stories and using illustrative examples; delivering honest and credible messages (including admitting mistakes); using technology intelligently and appropriately; and creating and adhering to a communications plan.

General

Imprint: Rowman & Littlefield Publishers
Country of origin: United States
Release date: March 2011
First published: March 2011
Authors: Vicki Gunther • James McGowan • Kate Donegan
Dimensions: 239 x 162 x 19mm (L x W x T)
Format: Hardcover
Pages: 198
Edition: New
ISBN-13: 978-1-4422-0942-8
Categories: Books > Social sciences > Education > Organization & management of education > General
LSN: 1-4422-0942-9
Barcode: 9781442209428

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