Industry and Firm Studies (Hardcover, 4th edition)

The fourth edition of this acclaimed text is a rich resource for undergraduate and graduate courses in industrial organization, applied game theory, and management strategy. It incorporates game theory into industry analysis by studying the behavior of successful and failing firms as well as the structure-conduct-performance of particular industries. Chapters address a wide variety of issues concerning industry structure, policy towards business, and the strategic innovations and blunders of individual firms. New coverage of professional sports, soft drinks, distilled spirits, and cigarettes complements revised and updated chapters on airline services, retail and commercial banking, health insurance, motion pictures, and brewing. The book includes firm case studies of General Motors, Microsoft, Schlitz, and TiVo.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	February 2007
First published:	February 2007
Authors:	Victor J. Tremblay • Carol Horton Tremblay
Dimensions:	246 x 189 x 30mm (L x W x T)
Format:	Hardcover
Pages:	386
Edition:	4th edition
ISBN-13:	978-0-7656-1723-1
Categories:	Books > Business & Economics > Industry & industrial studies > General
LSN:	0-7656-1723-4
Barcode:	9780765617231

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