This volume includes the full proceedings from the 1992 Academy of
Marketing Science (AMS) Annual Conference held in San Diego,
California. The research and presentations offered in this volume
cover many aspects of marketing science including marketing
strategy, consumer behavior, international marketing, retailing,
marketing education, among others. Founded in 1971, the Academy of
Marketing Science is an international organization dedicated to
promoting timely explorations of phenomena related to the science
of marketing in theory, research, and practice. Among its services
to members and the community at large, the Academy offers
conferences, congresses and symposia that attract delegates from
around the world. Presentations from these events are published in
this Proceedings series, which offers a comprehensive archive of
volumes reflecting the evolution of the field. Volumes deliver
cutting-edge research and insights, complimenting the Academy’s
flagship journals, the Journal of the Academy of Marketing Science
(JAMS) and AMS Review. Volumes are edited by leading scholars and
practitioners across a wide range of subject areas in marketing
science.
General
| Imprint: |
Springer International Publishing AG
|
| Country of origin: |
Switzerland |
| Series: |
Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Release date: |
October 2016 |
| First published: |
2015 |
| Editors: |
Victoria L. Crittenden
|
| Dimensions: |
279 x 210 x 28mm (L x W x T) |
| Format: |
Paperback
|
| Pages: |
520 |
| Edition: |
Softcover reprint of the original 1st ed. 2015 |
| ISBN-13: |
978-3-319-38613-3 |
| Subtitles: |
English
|
| Categories: |
Books >
Business & Economics >
General
|
| LSN: |
3-319-38613-1 |
| Barcode: |
9783319386133 |
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