During the post green revolution period, Punjab has emerged as an
agricultural development state. As a result, increased availability
of the farm level crop residues, green fodder due to intercrop
cultivation and the mill-level residues of the processed products
have strengthened the base for a diversified animal feed and eased
supply position that might have reduced the cost for rearing the
animals. While on the other hand, growing urbanization and income
levels thereby increased purchasing power, higher literacy there by
health and nutrition concerns, changing life styles might have been
providing an impetus to an increase in the demand for this sector,
so the study regarding the production and marketing of milk and
milk products in Punjab was conducted. The study presented a survey
conducted during 2006-2007 in the two districts (Ludhiana and Moga)
of Punjab and the results obtained with regard to production,
consumption and marketed surpluses, marketing channels for milk and
milk products, factors determining channel choices and the various
problems faced by the milk producers and the market players were
discussed. Several conclusions were made.
General
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