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Books > Social sciences > Sociology, social studies > Ethnic studies > Jewish studies
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Something Ain't Kosher Here - The Rise of the Jewish Sitcom (Paperback)
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Something Ain't Kosher Here - The Rise of the Jewish Sitcom (Paperback)
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From 1989 through 2002 there was an unprecedented surge in American
sitcoms featuring explicitly, Jewish lead characters, 32 compared
to seven in the previous 40 years. Several of these ""Mad About
You"", ""The Nanny"" and ""Friends"" - were among the most popular
and influential of all shows over this period; one programme -
""Seinfeld"" - has been singled out as the ""defining"" series of
the 90s. In addition, scriptwriters have increasingly created
""Jewish"" characters, although they may not be perceived to be by
the show's audience. Rachel Green on ""Friends"" being only one
example. Here, Vincent Brook asks two key questions: why has this
trend appeared at this particular historical moment and what is the
significance of this phenomenon for Jews and non-Jews alike? He
takes readers through three key phases of the Jewish sitcom trend:
the early years of televisions before and after the first Jewish
sitcom, ""The Goldbergs"", appeared; the second phase in which
America found itself ""Under the Sign of Seinfeld""; and the
current era of what Brook calls ""post-Jewishness"". Interviews
with key writers, producers and showrunners such as David Kohan
(""Will and Grace""), Marta Kauffman (""Friends"" and ""Dream
On""), Bill Prady (Dharma and Greg""), Peter Mehlman and Carol
Leifer (""Seinfeld""),and close readings of individual episodes and
series provoke the conclusion that we have entered uncharted
""post-Jewish"" territory. The rise of the Jewish sitcom represents
a broader struggle in which American Jews and the TV industry, if
not American society as a whole, are increasingly operating at
cross-purposes - torn between the desire to celebrate unique ethnic
identities, yet to assimilate; to assert independence, yet also to
build a consensus to appeal to the widest possible audience.
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