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Studying Audiences - The Shock of the Real (Hardcover)
Loot Price: R4,134
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Studying Audiences - The Shock of the Real (Hardcover)
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"Studying Audiences; The Shock of the Real" provides a critical
overview of two decades of research into the television audience.
With the development of ethnographic research methods, hailed by
Stuart Hall as "a new and exciting phase" in audience research,
researchers turned their critical attention to groups of "ordinary
people" watching television, combining interviews and participant
observations with textual analysis of television programs.
In a comprehensive analysis of the origins and achievements of the
"cultural studies audience experiment," Virginia Nightingale
evaluates five projects which helped to shape the field of
television audience research, including Charlotte Brunsdon and
David Morely's work on "Nationwide," Ien Ang's "Watching Dallas"
and David Buckingham's study of "Eastenders" and its audience.
Nightingale traces how central tenets within audience studies were
challenged by discourses of post-colonialism, fan activism and new
theories of writing, arguing that audience research is necessarily
a complex activity.
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