Text in German. The theme of this book is nutrition: the
manufacture and availability of foodstuffs, and their preparation
and presentation in the context of a societys social and cultural
development. Nutrition and physical wellbeing are closely linked.
Human beings and animals alike need to eat in order to survive. In
our rich industrial nations, where the availability of food is
taken for granted, attitudes towards food tend toward extremes:
asceticism on the one hand, and overindulgence and excess on the
other. Over the centuries, methods of food consumption and food
preparation have become refined in tandem with the ever more
differentiated organisation of human coexistence between these two
poles. Regional and social differences in taste-related culture
have arisen, each representative of the lifestyle of their time.
Today, cooking and the arranging of food may have an almost
artistic form, with high expectations for the quality of the
product and its preparation. The fact is, however, that we live in
a society in which almost all products are industrially produced.
We have no power to influence the production process, and the lists
of ingredients on the packaging that provide information on the
composition of individual foods are puzzling, and make us doubt
whether the product is really what it pretends to be. In a
wide-ranging tour dhorizon, this book investigates the complex
contemporary semantic fields of foods, their production and
preparation, their presentation in a commercial context, and their
marketing in the media. The author also takes a critical look at
the new enthusiasm for DIY food production, baking, and even
livestock slaughter, and examines the star system way cooking is
presented in the media. The resulting book is a cultural history of
food and of eating from a cultural history, sociology, psychology,
economy, and media perspective, as they exist within the
contemporary discourse on nutrition with its extremes of hype and
hubris. Volker Fischer was deputy director of the Deutsches
Architekturmuseum in Frankfurt am Main for over ten years. From
1994 to 2012 he has built up a new design department at the Museum
for Applied Arts in Frankfurt. At the same time, he taught on the
history of architecture and design at the Hochschule fur Gestaltung
in Offenbach. Fischer is already represented in Edition Axel Menges
by books on Stefan Heiliger, Richard Meier, Stefan Wewerka, the
Commerzbank in Frankfurt am Main by Norman Foster, Hall 3 of Messe
Frankfurt by Nicholas Grimshaw, on "beauty design" as well as on
the design activities of Lufthansa and Apple.
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