In the field of engineering like many others, foreign competitors
are beating U.S. businesses to the punch in terms of bringing new
products successfully to the marketplace. How can U.S. engineering
companies compete? Simply by turning to this thought-provoking work
which answers these and many other questions of successful design
products and systems that are market driven and user oriented.
Using a comprehensive methodological framework for human-centered
design of complex systems, it covers four phases: naturalist,
marketing, engineering, sales and service. A wide variety of tools
and techniques are discussed within this framework, with
illustrated case histories introduced early and developed
throughout the chapters. This thorough and consistent framework for
design, in combination with numerous how to'' tips, provides the
reader with a self-contained, applications-oriented plan with which
to pursue design concepts.
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