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UX Optimization - Combining Behavioral UX and Usability Testing Data to Optimize Websites (Paperback, 1st ed.)
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UX Optimization - Combining Behavioral UX and Usability Testing Data to Optimize Websites (Paperback, 1st ed.)
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Combine two typically separate sources of data-behavioral
quantitative data and usability testing qualitative data-into a
powerful single tool that helps improve your organization's website
by increasing conversion and ROI. The combination of the what is
happening data of website activity, coupled with the why it's
happening data of usability testing, provides a complete 360-degree
view into what is causing poor performance, where your website can
be optimized, and how it can be improved. There are plenty of books
focusing on big data and using data analytics to improve websites,
or on utilizing usability testing and UX research methods for
improvement. This is the first book that combines both subjects
into a methodology you can use over and over again to improve any
website. UX Optimization is ideal for anyone who wants to combine
the power of quantitative data with the insights provided by
qualitative data to improve website results. The book uses
step-by-step instructions with photos, drawings, and supporting
screenshots to show you how to: define personas, conduct behavioral
UX data analysis, perform UX and usability testing evaluations, and
combine behavioral UX and usability data to create a powerful set
of optimization recommendations that can dramatically improve any
website. What You'll Learn Understand personas: what they are and
how to use them to analyze data Use quantitative research tools and
techniques for analysis Know where to find UX behavioral data and
when to use it Use qualitative research tools, techniques, and
procedures Analyze qualitative data to find patterns of consistent
task flow errors Combine qualitative and quantitative data for a
360-degree view Make recommendations for optimizations based on
your findings Test optimization recommendations to ensure
improvements are achieved Who This Book Is For Big data analytics
(quantitative) professionals who want to learn more about the
qualitative side of analysis; UX researchers, usability testers,
and UX designers (qualitative professionals) who want to know more
about big data and behavioral UX analysis; and students of UX, UX
designers, product managers, developers, and those at startups who
want to understand how to use behavioral UX and usability testing
data to optimize their websites and apps.
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