In Seven Skills of Media Literacy, best-selling author and renowned
scholar W. James Potter provides readers with the practical
guidance they need to make substantial improvements on seven major
skills required to increase their media literacy. For each of these
seven skills, Potter provides easy-to-follow algorithms and
heuristics that structure the process of using the skill. Chapters
also offer many exercises to help readers practice using these
algorithms and heuristics while avoiding traps in thinking. This
book is a must read for those people serious about becoming more
strategic in using the media to satisfy their own needs for
information and entertainment and thereby avoid being exploited by
media messages.
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