Leadership matters more than ever in this turbulent moment in
American higher education. During these unprecedented times,
glaring internal inefficiencies, communication breakdowns, and an
overriding sense of cultural inertia on many campuses are too often
set against a backdrop of changing consumer preferences, high
sticker prices, declining demand, massive tuition discounting,
aging infrastructure, technological and pedagogical alternatives,
and political pressure. Strategic leadership in such a complex
environment needs to be exercised in nuanced ways that differ from
those embraced by corporate cultures. In Leadership Matters, W.
Joseph King and Brian C. Mitchell argue that the success of higher
education institutions depends on strategic leaders who can utilize
the strengths of their institutions and leaders to balance internal
pressures, shifting demographics, global education needs, and
workforce preparation demands beyond the college gates. Drawing on
their extensive experience, the authors guide senior
administration, trustees, and presidents on how to lead during
immense financial, demographic, and social challenges. King and
Mitchell believe that, to survive, colleges must be well
run-flexible, effective, and forward thinking. The authors begin
with a fundamental premise-that colleges and universities must
evolve and adapt by modernizing their practices, monetizing their
assets, focusing on core educational strategies, and linking
explicitly to the modern world. Discussing a broad range of
leadership positions, including presidents, provosts, and board
chairs, Leadership Matters touches on strategic planning,
management and operations, stakeholder relations, campus and
community, accreditation and athletic conferences, and much more.
The authors offer an optimistic assessment based upon frank and
stark conclusions about what colleges must do-and must not do-to
remain relevant in the coming decades.
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