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Marketing Analytics - Data-Driven Techniques with Microsoft Excel (Paperback)
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Marketing Analytics - Data-Driven Techniques with Microsoft Excel (Paperback)
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Helping tech-savvy marketers and data analysts solve real-world
business problems with Excel Using data-driven business analytics
to understand customers and improve results is a great idea in
theory, but in today's busy offices, marketers and analysts need
simple, low-cost ways to process and make the most of all that
data. This expert book offers the perfect solution. Written by data
analysis expert Wayne L. Winston, this practical resource shows you
how to tap a simple and cost-effective tool, Microsoft Excel, to
solve specific business problems using powerful analytic techniques
and achieve optimum results. Practical exercises in each chapter
help you apply and reinforce techniques as you learn. * Shows you
how to perform sophisticated business analyses using the
cost-effective and widely available Microsoft Excel instead of
expensive, proprietary analytical tools * Reveals how to target and
retain profitable customers and avoid high-risk customers * Helps
you forecast sales and improve response rates for marketing
campaigns * Explores how to optimize price points for products and
services, optimize store layouts, and improve online advertising *
Covers social media, viral marketing, and how to exploit both
effectively Improve your marketing results with Microsoft Excel and
the invaluable techniques and ideas in Marketing Analytics:
Data-Driven Techniques with Microsoft Excel.
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