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Books > Reference & Interdisciplinary > Library & information sciences > Automation of library & information processes
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Successful Social Networking in Public Libraries (Paperback)
Loot Price: R1,864
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Successful Social Networking in Public Libraries (Paperback)
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Most commentaries to date on library use of social networks such as
Facebook and Twitter have focused on a handful of well-funded
public libraries with high-profile employees. Now Crawford's
Successful Social Networking in Public Libraries fills in the rest
of the picture, offering for the first time an in-depth look at how
a large variety of public libraries are using social networks.
Examining more than 6,000 libraries across the US, Crawford
Analyses social network usage by libraries of many different sizes
and funding levels, showing how many of them are active and
effective in quite different ways Offers many examples that will
help other libraries establish or refine their own social
networking activities Presents several key questions that libraries
should ask themselves, such as "Who do we want to reach?" and
"What's the best way to interact with communities?" Gives libraries
guidelines to set social networking goals and conduct ongoing
evaluation Includes illuminating comments from numerous librarians
on the front lines of communication Based on broad research,
Crawford draws a vivid portrait that shows how a wide range of
public libraries is conducting digital outreach and marketing
through social networking.
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