Successful Social Networking in Public Libraries (Paperback)

Most commentaries to date on library use of social networks such as Facebook and Twitter have focused on a handful of well-funded public libraries with high-profile employees. Now Crawford's Successful Social Networking in Public Libraries fills in the rest of the picture, offering for the first time an in-depth look at how a large variety of public libraries are using social networks. Examining more than 6,000 libraries across the US, Crawford Analyses social network usage by libraries of many different sizes and funding levels, showing how many of them are active and effective in quite different ways Offers many examples that will help other libraries establish or refine their own social networking activities Presents several key questions that libraries should ask themselves, such as "Who do we want to reach?" and "What's the best way to interact with communities?" Gives libraries guidelines to set social networking goals and conduct ongoing evaluation Includes illuminating comments from numerous librarians on the front lines of communication Based on broad research, Crawford draws a vivid portrait that shows how a wide range of public libraries is conducting digital outreach and marketing through social networking.

General

Imprint:	ALA Editions
Country of origin:	United States
Release date:	September 2013
First published:	September 2013
Authors:	Walt Crawford
Dimensions:	255 x 181 x 9mm (L x W x T)
Format:	Paperback
Pages:	176
ISBN-13:	978-0-8389-1167-9
Categories:	Books > Reference & Interdisciplinary > Library & information sciences > Automation of library & information processes Books > Reference & Interdisciplinary > Library & information sciences > Library & information services Promotions
LSN:	0-8389-1167-6
Barcode:	9780838911679

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!