Business success or failure is often determined by decisions
made in establishing selling prices for products and services. . .
. In this clear and readable work, the authors present a good
summary of the literature on pricing policy, emphasizing the
relevance of costs. They propose a system that involves analyzing
indirect costs to distinguish those that may be relevant to pricing
in some circumstances but not others. This analytical contribution
accounting' has promise as a tool for many businesses. Students
writing papers on costs and pricing policy would find this volume a
useful starting point. The bibliography is good. . . . College and
university collections.
Using practical examples and simple language, this book develops
an accounting system that is a new and functional key to making
product pricing decisions. This accounting system, which bridges
the gap between full and direct costing, is called Analytical
Contribution Accounting. Georges and McGee demonstrate practically
as well as theoretically why it is so superior for pricing
purposes. The system is based on the relativity aspects implicit in
the direct cost method, and on the calculations of a set of
differentiated contributions.
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