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Die outgesourcte Identitat - Entwurf einer Strategie fur die Symboloekonomie (German, Paperback, 2011 ed.) Loot Price: R1,565
Discovery Miles 15 650
Repayment Terms: R147 pm x 12*
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Die outgesourcte Identitat - Entwurf einer Strategie fur die Symboloekonomie (German, Paperback, 2011 ed.): Walter Koch

Die outgesourcte Identitat - Entwurf einer Strategie fur die Symboloekonomie (German, Paperback, 2011 ed.)

Walter Koch

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Loot Price R1,565 Discovery Miles 15 650 | Repayment Terms: R147 pm x 12*

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Auf der Basis eines sozialphilosophischen Standpunkts untersucht Walter J. Koch den Zusammenhang zwischen dem menschlichen Streben nach Identitat und dem Konsum von Markenartikeln. Durch diese Perspektive ermoglicht der Autor ein tiefer gehendes Verstandnis fur Kundenbedurfnisse, das weit uber die Betrachtungen von Marktforschungsinstituten hinausgeht."

General

Imprint: Gabler
Country of origin: Germany
Release date: November 2010
First published: 2011
Authors: Walter Koch
Dimensions: 210 x 148 x 12mm (L x W x T)
Format: Paperback
Pages: 206
Edition: 2011 ed.
ISBN-13: 978-3-8349-2583-1
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8349-2583-7
Barcode: 9783834925831

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