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Books > Law > Laws of other jurisdictions & general law > Private, property, family law > Personal property law > Intellectual property, copyright & patents
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Intellectual Property Law in the Sports and Entertainment Industries (Hardcover)
Loot Price: R2,252
Discovery Miles 22 520
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Intellectual Property Law in the Sports and Entertainment Industries (Hardcover)
Expected to ship within 10 - 15 working days
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In this detailed yet readable legal analysis, the authors
thoroughly evaluate the connections between intellectual property
and the sports and entertainment industries, covering everything
from copyrights and patents to trademarked logos and marketing
strategies. This complete survey of intellectual property law in
the sports and entertainment industries evaluates the key
connections between these arenas and provides an overview of
trademark law for sports. The authors clearly explain the rights of
publicity and privacy for entertainers and athletes, the ethical
considerations involved in obtaining and using intellectual
property, and how licensing agreements relate to intellectual
property law. The detailed, up-to-date legal analyses are written
by practitioners in the field for those without legal expertise,
yet still contain useful information to the legal community. The
book covers all forms of intellectual property, including
copyright, patents, trademarks, trade dress, trade secrets, and the
right of publicity. It will also discuss marketing, broadcasting,
films and books, sports equipment, international considerations and
trade issues, and intellectual property in cyberspace. Provides a
complete survey of intellectual property law in the sports and
entertainment industries including copyright, patents, trademarks,
trade dress, trade secrets, and the right of publicity Fills a
growing need for information about entertainment-specific
intellectual property law as entertainment programs at the
universities and law schools are increasing at both the
undergraduate and graduate levels Addresses the specific challenges
and issues brought about by various forms of digital technology
General
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