Twenty years ago, noted film scholars Tom Gunning and Andre
Gaudreault introduced the phrase "cinema of attractions" to
describe the essential qualities of films made in the medium's
earliest days, those produced between 1895 and 1906. Now, "The
Cinema of Attractions Reloaded" critically examines the term and
its subsequent wide-ranging use in film studies.
The collection opens with a history of the term, tracing the
collaboration between Gaudreault and Gunning, the genesis of the
term in their attempts to explain the spectacular effects of motion
that lay at the heart of early cinema, and the pair's debts to
Sergei Eisenstein and others. This reconstruction is followed by a
look at applications of the term to more recent film productions,
from the works of the Wachowski brothers to virtual reality and
video games.
With essays by an impressive collection of international film
scholars--and featuring contributions by Gunning and Gaudreault as
well--"The Cinema of Attractions Reloaded" will be necessary
reading for all scholars of early film and its continuing
influence.
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