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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
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A More Beautiful Question - The Power of Inquiry to Spark Breakthrough Ideas (Paperback)
Loot Price: R430
Discovery Miles 4 300
You Save: R64
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A More Beautiful Question - The Power of Inquiry to Spark Breakthrough Ideas (Paperback)
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List price R494
Loot Price R430
Discovery Miles 4 300
You Save R64 (13%)
Expected to ship within 18 - 22 working days
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To get a great answer, you need to ask the perfect question. Warren
Berger revives the lost art of questioning. In this groundbreaking
book, journalist and innovation expert Warren Berger shows that one
of the most powerful forces for igniting change in business and in
our daily lives is a simple, under-appreciated tool--one that has
been available to us since childhood. Questioning--deeply,
imaginatively, "beautifully"--can help us identify and solve
problems, come up with game-changing ideas, and pursue fresh
opportunities. So why are we often reluctant to ask "Why?" Berger's
surprising findings reveal that even though children start out
asking hundreds of questions a day, questioning "falls off a cliff"
as kids enter school. In an education and business culture devised
to reward rote answers over challenging inquiry, questioning isn't
encouraged--and, in fact, is sometimes barely tolerated. And yet,
as Berger shows, the most creative, successful people tend to be
expert questioners. They've mastered the art of inquiry, raising
questions no one else is asking--and finding powerful answers. The
author takes us inside red-hot businesses like Google, Netflix,
IDEO, and Airbnb to show how questioning is baked into their
organizational DNA. He also shares inspiring stories of artists,
teachers, entrepreneurs, basement tinkerers, and social activists
who changed their lives and the world around them--by starting with
a "beautiful question."
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