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Books > Business & Economics > Business & management > Sales & marketing

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Global Marketing, Global Edition (Paperback, 8th edition) Loot Price: R2,284
Discovery Miles 22 840
Repayment Terms: R214 pm x 12*
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Global Marketing, Global Edition (Paperback, 8th edition): Warren Keegan

Global Marketing, Global Edition (Paperback, 8th edition)

Warren Keegan

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Loot Price R2,284 Discovery Miles 22 840 | Repayment Terms: R214 pm x 12*

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A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.

General

Imprint: Pearson Education Limited
Country of origin: United Kingdom
Release date: June 2013
First published: 2013
Authors: Warren Keegan
Dimensions: 254 x 206 x 23mm (L x W x T)
Format: Paperback
Pages: 480
Edition: 8th edition
ISBN-13: 978-0-273-76868-5
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-273-76868-9
Barcode: 9780273768685

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