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Consumer Behavior (Paperback, 7th edition)
Loot Price: R1,237
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Consumer Behavior (Paperback, 7th edition)
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The popular CONSUMER BEHAVIOR, 7E draws key concepts from
marketing, psychology, sociology, and anthropology to present a
strong foundation and highly practical focus on real-world
applications for today's global business environment. With this new
edition, you examine the latest research and current business
practices with extensive coverage of social media influences,
increased consumer power, and emerging neuroscience findings. You
also study controversies in consumer decision-making involving
money, goals, emotions, charity, health, materialism, and
sustainability. This edition increases its emphasis on social
responsibility and ethics in marketing, scrutinizing both the dark
side and constructive possibilities. With even more real-world
examples and thought-provoking application exercises, including new
chapter-opening examples and closing cases, CONSUMER BEHAVIOR, 7E
provides a thorough, yet enjoyable guide that enables you to master
the skills you need.
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