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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
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Innovation, Creativity, and Discovery in Modern Organizations (Hardcover)
Loot Price: R2,805
Discovery Miles 28 050
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Innovation, Creativity, and Discovery in Modern Organizations (Hardcover)
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Bundy shows how the evolution of knowledge can take us to
unimaginably higher levels of human achievement, and offers a new
model for the understanding and implementation of creativity and
discovery. He provides guidelines that will vitalize technical
thinking, useful insights into the creative process that will
benefit all who are concerned with growth and innovation, and shows
how "unconventionality when reduced to rationalism offers a pathway
to successful innovation." Building upon the work of the physicist
Hermann Helmholtz and the concept of consilience proposed by
sociobiologist E. W. Wilson, Bundy provides flexible, algorithmic
formulas that encourage deviation from conventional thinking and
the development of creative intuition. With the global economy
expanding so rapidly and with the deplorable rise in the use of
technology to create man-made disasters, Bundy shows how essential
it is for leaders in industry, government, and politics to
understand how innovation occurs, and how to generate and control
creativity for the benefit of all of us, that is, for the discovery
of new products and services and their successful, responsible
commercialization. Written for laymen as well as specialists in
fields other than science, Bundy's book is a fascinating, needed
look into how things come to be what they are and how to bring
about new things that will advance civilization and help the world
to prosper. Bundy's book may be seen as a "consilient attempt" to
encourage the interaction of diverse disciplines, toward the goal
of understanding them better and enhancing the quality and quantity
of their outputs. Bundy builds a model for creativity and
discovery, one that provides aframework for investigating the depth
of human thought and how it leads to great achievement. He examines
knowledge gain, preparation, incubation, stimulation, conventional
and unconventional thinking, illumination, and
commercialization--all of them pathways to discovery. Out of this
comes an informal algorithm--a useful beginning, he calls it, but
not a final answer. Equally important is intense collaborative
research and the interaction with others engaged in the same quest.
Even irrational thought can lead to innovation and discovery, and
he shows how in fascinating detail. But he is careful to point out
that the hidden variables in many discoveries. These irrational
paths, become productive only after they are examined and reduced
to scientific thought. The result is a readable but no less
rigorous look at the process of innovation within organizations and
how it can be encouraged to become pervasive.
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