As the Admission Director of a private school, you're probably
amazed at the many different ways prospective families discover
your school hearing positive word of mouth from a friend of a
friend of a friend, coming across your school Web site during a
Google search, reading about your school in a magazine or
newspaper, receiving one of your direct mail pieces, watching one
of your sports events or attending a school play or concert, or
hearing the School Head on a local radio talk show. Regardless of
how they find you, the key question you must ask is: What do I do
when parents and students express an interest in our school? This
book answers that question and more Not only does it answer what to
do, but it provides a step-by-step process to bring prospective
families into your office and eventually, if you meet their needs,
matriculate their children into your school as successful,
mission-appropriate students. Keeping the funnel full from top to
bottom and free-flowing is the Admission Office's challenge. Your
ability to skillfully guide mission-appropriate families through
the admission process is essential in guaranteeing your school s
future and maintaining its quality. This book helps you assess your
process to ensure the effectiveness of your current practices. If
your school is having trouble maintaining full enrollment, analyze
your admission process using the Admission Funnel as a gauge. As
you read this book and follow step-by-step through the funnel
process, you're likely to find ways to fine tune your own process
and strengthen the overall enrollment program at your school. The
book is a based on the experience of the Consultants of Independent
School Management and their consulting in private schools for more
than three decades; articles published in ISM's two management
advisory letters, Ideas & Perspectives and To The Point; and
materials used for teaching in ISM's various workshops and
seminars. Throughout this book, a fictional K-12, coed day school,
Aegis Academy, is used to provide examples and samples to better
explain the strategies and techniques discussed. These examples
(e.g., contracts, forms, and response letters) are intentionally
generic in nature so that you can easily adapt them for your
school's unique character and mission. Chapters include: The
Foundation of a Successful Private School Admission Process * How
Do You Define Your School? * Encouraging and Handling Inquiries *
The Visit * The Application Process * The Screening Process *
Acceptances (and Waiting Pools) * Enrollment * Matriculation *
Evaluating Your Admission Funnel Process Appendices include: The
Role of the Faculty in Admission * The Online Admission Office *
Strategies for Strengthening Relationships With Feeder Schools *
Recruiting Students Through Your Summer Program * Admission
Procedures for ADA Compliance * The Applicant Survey * The Shared
Roles of Your School's Advancement Offices * Re-recruitment Keeping
the Students You Want * Recommended Reading "This book is an A-to-Z
encyclopedia on the steps of the admission funnel, with a wealth of
detailed suggestions at each step along the way. It will be
consulted frequently by readers who are new to their Admission
Office roles, as well as by those veterans looking to enhance their
operation and strengthen their enrollment. The chapter on all
aspects of the campus visit alone is worth the price of this book."
--Roger Dillow, Director of Admission, Friends Select School
(Philadelphia, PA)
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