African audiences and users are rapidly gaining in importance and
increasingly targeted by global media companies, social media
platforms and mobile phone operators. This is the first edited
volume that addresses the everyday lived experiences of Africans in
their interaction with different kinds of media: old and new, state
and private, elite and popular, global and national, material and
virtual. So far, the bulk of academic research on media and
communication in Africa has studied media through the lens of
media-state relations, thereby adopting liberal democracy as the
normative ideal and examining the potential contribution of African
media to development and democratization. Focusing instead on
everyday media culture in a range of African countries, this volume
contributes to the broader project of provincializing and
decolonizing audience and internet studies.
General
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