Those who analyze public opinion have long contended that the
average citizen is incapable of recounting consistently even the
most rudimentary facts about current politics; that the little the
average person does know is taken strictly from what the media
report, with no critical reflection; and that the consequence is a
polity that is ill prepared for democratic governance. And yet
social movements, comprised by and large of average citizens, have
been a prominent feature of the American political scene throughout
American history and have experienced a resurgence. William Gamson
asks, how is it that so many people become active in movements if
they are so uninterested and badly informed about issues? The
conclusion he reaches in this book is a striking refutation of the
common wisdom about the public's inability to reason about
politics.
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