This groundbreaking new book by business scholar William C.
Frederick presents an innovative, exciting - even revolutionary -
view of corporate management and the challenges it confronts in
today's world. The author proposes a management paradigm shift
transforming the way corporations do business. Management
scholarship and research may well be rechanneled from current
orientations to new models, concepts, and theories of what it takes
to manage corporations in a planetary world confronting climate
change, energy crises, and securing the well-being of all global
citizens. Natural Corporate Management (NCM) is an awareness and an
acceptance by the managers of today's business corporations of the
close functional linkage between natural forces and human economic
choices. NCM is not a set of techniques or methods but is a growing
consciousness by managers of the presence and influence of nature
in all managerial decisions. The book's central theme is that
business and nature are locked into an evolutionary partnership
that defines all aspects of corporate management, including
decisions, policy, goal-seeking, organizational design, workplace
behavior, and productive operations. This partnership of Nature and
Nurture yields economic, social, and ecological dividends for
corporations, their stakeholders, and the global community. An
"Evolutionary Cascade" depicts the various phases of evolutionary
change - physical, organic, genetic, human, neurological, symbolic
- beginning with the Big Bang origin of the Universe and continuing
to modern times. These evolutionary events collectively influence
the operational activities of all business firms. A "Natural Theory
of the Firm" summarizes the NCM approach, as well as the mind-set
of corporate managers, and the bio-socio-economic consequences of
their decisions. This theoretically-innovative book proposes an
agenda of corporate actions to promote long-term sustainability and
economic well-being of business, its stakeholders, and planetary
citizens everywhere. It will be essential reading for managers and
researchers at all levels who wish to engage seriously with the
challenges of organic life and its long-term sustainability.
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