Elections are not just about who casts ballots - they reflect the
citizens, parties, media, and history of an electorate. Fighting
for Votes examines how these factors interacted during a recent
Ontario election. Drawing on a wealth of sources, the authors ask
three questions: How do parties position themselves to appeal to
voters? How is information from and about parties transmitted to
voters? How do voters respond to the information around them? The
result is a sophisticated analysis of how parties influence voters
in an era when new media is reshaping the electoral landscape.
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