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Assessing Media Education - A Resource Handbook for Educators and Administrators (Hardcover, New)
Loot Price: R6,892
Discovery Miles 68 920
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Assessing Media Education - A Resource Handbook for Educators and Administrators (Hardcover, New)
Series: Routledge Communication Series
Expected to ship within 10 - 15 working days
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"Assessing Media Education" provides guidelines for media educators
and administrators in higher education media programs who are
creating or improving student-learning assessment strategies.
Covering the topics and categories established by the Accrediting
Council on Education in Journalism and Mass Communications, this
key resource guides readers through the steps of developing an
assessment plan, establishing student learning outcomes in the
various areas of the curriculum, and measuring those outcomes.
This timely and critical volume provides detailed discussion on:
*developing an assessment plan, placing special emphasis on mission
statements;
*the development of student-learning outcomes, with chapters
reflecting the eleven competencies presented in the ACEJMC
requirements; and
*indirect and direct measures of student-learning outcomes, ranging
from advisory boards to examinations.
The volume concludes with case studies of programs at different
points in their development of student outcomes, illustrating the
implementation of assessment plans in a variety of contexts.
As assessment gains importance throughout the curriculum,
"Assessing Media Education" will be a useful and practical resource
for media educators and administrators as they grapple with the
challenges of assessment.
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