Assessing Media Education provides guidelines for media educators
and administrators in higher education media programs who are
creating or improving student-learning assessment strategies.
Covering the topics and categories established by the Accrediting
Council on Education in Journalism and Mass Communications, this
key resource guides readers through the steps of developing an
assessment plan, establishing student learning outcomes in the
various areas of the curriculum, and measuring those outcomes. This
timely and critical volume provides detailed discussion on:
developing an assessment plan, placing special emphasis on mission
statements; the development of student-learning outcomes, with
chapters reflecting the eleven competencies presented in the ACEJMC
requirements; and indirect and direct measures of student-learning
outcomes, ranging from advisory boards to examinations. The volume
concludes with case studies of programs at different points in
their development of student outcomes, illustrating the
implementation of assessment plans in a variety of contexts.
General
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