Presidential Campaigns in the Age of Social Media - Clinton and Trump (Hardcover, New edition)

This book offers content analyses of the 2016 presidential candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest. This allows comparison of campaign phases (primary versus general), candidates (Republican primary and Democratic primary candidates; general election candidates), and message forms. The results are compared with data from analyses of previous presidential campaigns.

General

Imprint:	Peter Lang Publishing
Country of origin:	United States
Release date:	December 2019
First published:	2020
Authors:	William L. Benoit • Mark J. Glantz
Dimensions:	225 x 150 x 17mm (L x W x T)
Format:	Hardcover
Pages:	170
Edition:	New edition
ISBN-13:	978-1-4331-6822-2
Categories:	Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda Books > Social sciences > Politics & government > Political structure & processes > Political leaders & leadership Books > Social sciences > Politics & government > Central government > Central government policies
LSN:	1-4331-6822-7
Barcode:	9781433168222

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