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Presidential Campaigns in the Age of Social Media - Clinton and Trump (Hardcover, New edition) Loot Price: R2,135
Discovery Miles 21 350
Repayment Terms: R200 pm x 12*
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Presidential Campaigns in the Age of Social Media - Clinton and Trump (Hardcover, New edition): William L. Benoit, Mark J....

Presidential Campaigns in the Age of Social Media - Clinton and Trump (Hardcover, New edition)

William L. Benoit, Mark J. Glantz

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Loot Price R2,135 Discovery Miles 21 350 | Repayment Terms: R200 pm x 12*

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This book offers content analyses of the 2016 presidential candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest. This allows comparison of campaign phases (primary versus general), candidates (Republican primary and Democratic primary candidates; general election candidates), and message forms. The results are compared with data from analyses of previous presidential campaigns.

General

Imprint: Peter Lang Publishing
Country of origin: United States
Release date: December 2019
First published: 2020
Authors: William L. Benoit • Mark J. Glantz
Dimensions: 225 x 150 x 17mm (L x W x T)
Format: Hardcover
Pages: 170
Edition: New edition
ISBN-13: 978-1-4331-6822-2
Categories: Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda
Books > Social sciences > Politics & government > Political structure & processes > Political leaders & leadership
Books > Social sciences > Politics & government > Central government > Central government policies
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LSN: 1-4331-6822-7
Barcode: 9781433168222

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