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Books > Social sciences > Politics & government > Central government > Central government policies
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Presidential Campaigns in the Age of Social Media - Clinton and Trump (Hardcover, New edition)
Loot Price: R2,202
Discovery Miles 22 020
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Presidential Campaigns in the Age of Social Media - Clinton and Trump (Hardcover, New edition)
Expected to ship within 12 - 17 working days
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This book offers content analyses of the 2016 presidential
candidate campaign messages from the primary and the general
election. The chapters examine both new (Twitter, Facebook) and
traditional (TV spots, debates, speeches) media employed in this
contest. This allows comparison of campaign phases (primary versus
general), candidates (Republican primary and Democratic primary
candidates; general election candidates), and message forms. The
results are compared with data from analyses of previous
presidential campaigns.
General
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