We often invoke the "magic" of mass media to describe seductive
advertising or charismatic politicians. In The Mana of Mass
Society, William Mazzarella asks what happens to social theory if
we take that idea seriously. How would it change our understanding
of publicity, propaganda, love, and power? Mazzarella reconsiders
the concept of "mana," which served in early anthropology as a
troubled bridge between "primitive" ritual and the fascination of
mass media. Thinking about mana, Mazzarella shows, means rethinking
some of our most fundamental questions: What powers authority? What
in us responds to it? Is the mana that animates an Aboriginal
ritual the same as the mana that infuses a rioting crowd, a
television audience, or an internet public? At the intersection of
anthropology and critical theory, The Mana of Mass Society brings
recent conversations around affect, sovereignty, and emergence into
creative contact with classic debates on religion, charisma,
ideology, and aesthetics.
General
Imprint: |
University of Chicago Press
|
Country of origin: |
United States |
Series: |
Chicago Studies in Practices of Meaning |
Release date: |
October 2017 |
Authors: |
William Mazzarella
|
Dimensions: |
22 x 15 x 2mm (L x W x T) |
Format: |
Hardcover - Cloth over boards
|
Pages: |
224 |
ISBN-13: |
978-0-226-43611-1 |
Categories: |
Books >
Humanities >
Archaeology >
General
|
LSN: |
0-226-43611-X |
Barcode: |
9780226436111 |
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