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Books > Business & Economics > Business & management > Sales & marketing
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Foundations of Marketing (Paperback, 6th edition)
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Foundations of Marketing (Paperback, 6th edition)
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Popular with readers from all backgrounds and interest levels,
FOUNDATIONS OF MARKETING, 6th Edition introduces you to the
essentials and latest trends in marketing with strong visuals and
stimulating, timely discussions. Meaningful coverage of current
marketing strategies and concepts includes social media,
entrepreneurship, sustainability, globalization, customer
relationship management, supply chain management, and e-commerce
models. Emerging topics, such as social and environmental
responsibility, entrepreneurship, and marketing during transitional
times depict the changing nature of business, keeping you in touch
with and prepared for a competitive world. Illustrating the issues
with captivating photos, screenshots, advertisements, and examples
from real life, FOUNDATIONS OF MARKETING, 6th Edition also offers a
variety of modern learning supplements, such as podcasts, videos,
and an interactive marketing plan, to help you develop the
practical decision-making skills you need for professional success.
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