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Books > Business & Economics > Business & management > Sales & marketing
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Foundations of Marketing (Paperback, 7th edition)
Loot Price: R1,187
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Foundations of Marketing (Paperback, 7th edition)
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Discover the essentials in today's marketing and examine the latest
trends with the significant visuals and stimulating, timely
discussions in the book that's popular with students from all
backgrounds: FOUNDATIONS OF MARKETING, 7E. Meaningful coverage of
current marketing strategies and concepts explores social media,
sustainability, globalization, customer relationship management,
supply chain management, and digital marketing. You study emerging
topics, such as social and environmental responsibility,
entrepreneurship, and new trends in marketing, as the authors
depict the changing nature of business and prepare you for success
in a competitive world. Captivating photos, screenshots,
advertisements, and examples from actual life illustrate the
issues, while a wealth of learning supplements, such as podcasts,
videos, and an interactive marketing plan, help you develop the
practical decision-making and marketing skills you need for
professional success.
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