Foundations of Marketing (Paperback, 8th edition)

Introduce the essentials and latest trends in marketing with strong visuals and timely discussions in the proven resource for students of all backgrounds -- Pride/Ferrell's FOUNDATIONS OF MARKETING. The seventh edition's extensive coverage of current marketing strategies and concepts addresses social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. Emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, resonate with students who are striving for success in today's fast-paced, evolving business world. Photos, screenshots, advertisements, and real-world examples make concepts meaningful for students.

General

Imprint:	South-Western College Publishing
Country of origin:	United States
Release date:	July 2018
First published:	2019
Authors:	William Pride • O. C Ferrell
Dimensions:	276 x 217 x 21mm (L x W x T)
Format:	Paperback
Edition:	8th edition
ISBN-13:	978-0-357-03376-0
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	0-357-03376-0
Barcode:	9780357033760

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