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Store Design - A Complete Guide to Designing Successful Retail Stores (Paperback)
Loot Price: R378
Discovery Miles 3 780
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Store Design - A Complete Guide to Designing Successful Retail Stores (Paperback)
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Loot Price R378
Discovery Miles 3 780
Expected to ship within 10 - 15 working days
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Store Design will show you how to design great retail spaces. Learn
how to analyze your design needs according to type of store,
location, the product, price-point, and budget. Find out how to
design and organize a store that reinforces a desired image,
attracts shoppers and motivates buying behavior. Create flexible,
timeless and tasteful stores that stimulate today's sophisticated
customers to enter the store, shop and buy. The book identifies the
main components of store design and segments them into either/or
axiomatic subsets, which are the core of the design process. You
can use these design principles to build a store design that
responds to every concern of the retailer - the right store image,
a sensible floor plan, totally effective product presentation,
arresting storefront design, and vibrant, energy-efficient
lighting. When you are done, you will have the confidence to know
that your store design will work functionally, aesthetically, and
psychologically. You will be able to create the right store for
every product, every location, and every retailer, because you will
have sound design principles on which to base every decision.
Loaded with numerous photos and illustrations, Store Design spells
it all out in five major chapters. In addition, there is a useful
glossary of retail architecture terms, and a step-by-step checklist
to take you through the design process. Store Design is a guided
tour through the entire design process for a retail store. If you
are already a retail design maven, this book will serve you well,
providing a structure for design and reinforcing your skills and
experience, and it will be a knowledge base for your staff so they
too can design retail spaces. If you are a novice to the world of
retail, you will gain the equivalent of years of experience simply
by reading and adopting its ideas. Store Design is a Complete Guide
to Designing Successful Retail Stores. Includes 42 photos &
illustrations plus design checklist.
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