Marketing Scientific and Technical Information (Hardcover)

Creating and disseminating scientific and technical information (STI) can be likened to producing and distributing a product or service. Although this view is natural to marketing scholars and practitioners, it is not one that has been extensively applied to STI policymaking and research. This book assesses and demonstrates the applicability and potential of various areas of marketing theory in the STI context. It includes the work of distinguished marketing scholars who have analyzed STI marketing from such perspectives as consumer needs assessment, information acquisition strategy, market segmentation, and product design.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	June 2019
First published:	1979
Editors:	William R. King • Gerald Zaltman
Dimensions:	229 x 145mm (L x W)
Format:	Hardcover
Pages:	248
ISBN-13:	978-0-367-02092-7
Categories:	Books > Social sciences > Sociology, social studies > Social institutions > General Books > Social sciences > Sociology, social studies > Social issues > General
LSN:	0-367-02092-0
Barcode:	9780367020927

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