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Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
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Tourism Public Policy, and the Strategic Management of Failure (Hardcover)
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Tourism Public Policy, and the Strategic Management of Failure (Hardcover)
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This book is concerned with the development of tourism and tourism
public policy, and the strategic management of failure of tourism
to realize its commercial potential. The particular salience of
this research lies in the fact that it has been conducted during
conceivably the most interesting (politically) and volatile
(globally) period for the world's tourism industry. Increasing
competition, economic, and environmental issues combined with the
continued threat of terrorism, and instability in the middle-east,
necessitated governments assessing and redefining their tourism
public policies. How they approached this in the late nineties and
new Millennium is reflected in the first part of the book. The
second part focuses on Scotland whose tourism public policy issues
in the late nineties were focused, concentrated, and mutated by
globalization, political devolution, and the restoration of the
Scottish Parliament in 1999. In consequence tourism and economic
development powers were devolved to Edinburgh from Westminster.
However, other powers such as fiscal and employment policies which
impacted greatly on tourism were reserved to Westminster, a complex
situation which the book has also set out to explain, as it does
the Scottish Parliament's inability to influence such powers.
During the lifetime of the first parliament in almost three hundred
years, Scottish tourism was confronted by significant challenges
e.g., the foot and mouth epidemic, the terrorist atrocities in the
USA, Indonesia, and Kenya, the combination of which for a short but
crucial period virtually decimated North American tourism trade to
Europe, and of course recession. More recently there has been the
massive downturn in the stock market which has impacted negatively
on consumer confidence, SARS and war in Iraq. All of this is
important because no such integrated contemporary account of
tourism public policy exists. Nor does any similar account exist of
the impac
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