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Books > History > American history
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Television and the Making of Richard Nixon (Paperback)
Loot Price: R847
Discovery Miles 8 470
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Television and the Making of Richard Nixon (Paperback)
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While Richard Nixon's accomplishments and shortcomings are
well-documented, one often ignored aspect of his career is his
influence on the media conduct of politicians of his generation.
Nixon pioneered the use of visual media in politics, beginning in
the 1940s during his Congressional service. His historic "Checkers"
speech was the first of its kind: a politician using television to
save his political career. His appearances on entertainment
television, which are now a normal feature of most national
political campaigns, broke new ground as well. This book details
the blueprint Nixon set for using television to achieve political
goals. Presidents have often used new, innovative media as
strategic methods of communication and public relations. The author
argues that Nixon pioneered television media, using it consistently
to connect with the American public.
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